selected projects: event design & production


ORACLE: OPENWORLD 2017 - CLOUD PLAZA - ON HOWARD ST., AT THE MOSCONE CENTER IN SAN FRANCISCO

ORACLE: OPENWORLD 2017 - CLOUD PLAZA - ON HOWARD ST., AT THE MOSCONE CENTER IN SAN FRANCISCO

ORACLE: OPENWORLD 2017 - THE EXCHANGE - SOUTH HALL AT THE MOSCONE CENTER IN SAN FRANCISCO

ORACLE: OPENWORLD 2017 - THE EXCHANGE - SOUTH HALL AT THE MOSCONE CENTER IN SAN FRANCISCO

oracle: openworld 2017 - cloud plaza & the exchange

Building off of a successful collaboration in 2016, CJD partnered with Mosaic for a second year to provide lead design direction, visualization and onsite art direction for CLOUD PLAZA at Oracle’s annual 50,000+ person event. Additionally, CJD was asked to help re-imagine OpenWorld’s partner showcase areas, which were renamed THE EXCHANGE.

CLOUD PLAZA is OpenWorld’s massive street take-over, centrally located on one full city block between Moscone’s North and South Halls. In 2017, this premier area provided attendees space for meet-ups, interactive sessions, keynote overflow viewing, food and beverage service and entertainment.

THE EXCHANGE refers to the re-imagined OpenWorld partner hubs within the South and West Halls. The scope of design for these environments included both overall creative direction and layout, as well as detailing and production for specific Oracle footprints. In 2017, the South Hall included multiple custom-built Collective Learning classrooms and a large, central open-format Arena that hosted 500 person sessions. These structures were strategically designed for multi-year use and were just recently re-installed at OpenWorld in 2018.

Cloud Plaza Credits: Mosaic / DesignHub (Design Support and Management), Hartmann Studios (Production Management), Project Workshop and PRG (Fabrication and Production Support)

The Exchange Credits: Mosaic / DesignHub (Design Support and Management), Hargrove (Fabrication and Production Management), PRG and Freeman (Production Support)


YOUTUBE: BRANDCAST 2014 & 2015 - AT THE THEATER AT MADISON SQUARE GARDEN, NYC / 2016 & 2017 - AT THE JACOB JAVITS CENTER NORTH HALL, NYC

YOUTUBE: BRANDCAST 2014 & 2015 - AT THE THEATER AT MADISON SQUARE GARDEN, NYC / 2016 & 2017 - AT THE JACOB JAVITS CENTER NORTH HALL, NYC

YOUTUBE: BRANDCAST 2014-2017

YouTube’s annual Upfront event, presented by Google, is a unique showcase of creator-driven content, corporate presentation and live performances by major musical talent. For four years straight, CJD provided lead scenic/production design for Good Sense and Company, the producing agency for this event since its beginning.

The stage design for BRANDCAST is heavily dependent on video content, and therefore is a collaboration between Good Sense and two key content producers - Obscura and LA Made. Over the years, this event has pushed the boundaries of technical production through the use of scenic automation, LED technology and projection mapping.

Between 2014 and 2017, live performances included: Janelle Monae, Pharrell Williams, Nate Ruess, Bruno Mars, Andra Day, Sia and Katy Perry. Each year, the versatile stage designs were built to adapt to the needs of these powerhouse musical acts.

Credits: Good Sense and Company (Creative Direction and Production Management), Obscura and LA Made (Creative Direction and Video Content), Showmotion (Fabrication), Worldstage (Video Production)


CBS: UPFRONT POST-PARTY 2011-2015 - AT DAMROSCH PARK, LINCOLN CENTER, NYC

CBS: UPFRONT POST-PARTY 2011-2015 - AT DAMROSCH PARK, LINCOLN CENTER, NYC

CBS: UPFRONT POST-PARTY 2016-2018 - AT THE PLAZA HOTEL, NYC

CBS: UPFRONT POST-PARTY 2016-2018 - AT THE PLAZA HOTEL, NYC

cbs: upfront post-party 2011-2018

For the last eight years, CJD has provided design and production services for CBS’ post-Upfront event in New York City. After the formal press presentation at Carnegie Hall, attendees continue to celebrate the upcoming CBS Fall television line-up at the post-party, where they are given the chance to meet the casts of new and returning television shows. Design for the overall environment includes “kiosks” for celebrity meet-and-greets, themed food and beverage stations, lounge areas and an integrated dance floor.

Between 2011 and 2015, this event was located at Lincoln Center, within a large temporary structure in Damrosch Park. The party has since moved to The Plaza Hotel, where it utilizes multiple spaces within the building, including two ballrooms, four foyer spaces and the lower-level Food Hall. CJD has led design and production for all areas, including layout, scenic decor and graphics.

Credits (2011-2015): Iconic Events (Production Support), Good Sense and Company (Production Support), ABunch LLC (Fabrication), Cigar Box Studios (Fabrication), Atomic (Fabrication), SFDS (Fabrication)

Credits (2016-2018): Iconic Events (Production Support), SBI (Fabrication and Production Support)


YOUTUBE Black: fanfest 2018

YouTubeBlack’s annual event, presented by Google, is a diverse showcase of top minority talent from the creator universe. Influencers from many forms of entertainment are featured, including music, dance, stand-up comedy and sketch comedy.

CJD provided lead scenic/production design for Good Sense and Company. Staged within Cramton Auditorium at Howard University in Washington DC, the design featured a framework of bold shapes and patterns, with integrated LED video and stage lighting.

Credits: Good Sense and Company (Production Management, Creative Direction and Video Content), Uniquely DC (Fabrication), Howard University (Production Support)


BUD LIGHT: GETAWAY 2018

In 2017 and 2018, Mosaic engaged CJD for ongoing design support for two key Bud Light projects, which included the full site concept design for multiple large-scale outdoor festivals.

Bud Light’s GETAWAY event was conceived as a one-of-a-kind experience nested into natural surroundings….a place where guests can retreat from their everyday lives, meet new people, enjoy the company friends, all while soaking-in premium headliner performances. The total experience includes a large stage structure, unique interactive zones, food and beverage areas, custom photo-ops and hang-out spots.

CJD provided initial 3-D site concept visuals, as well as updated site visuals throughout the production process. Additionally, CJD helped Mosaic manage fabrication of elements during pre-production.

Credits: Mosaic / DesignHub (Design Support and Management), Hargrove (Fabrication and Production Management)

BUD LIGHT:

HOUSE OF WHATEVER 2015 &

WHATEVER USA 2014

In 2014, Bud Light began it’s WHATEVER marketing campaign as a televised ad during Super Bowl XLVIII, which led to unprecedented sales and generated huge buzz in the marketing industry. Building off of the success of the initial ad, the brand engaged Mosaic to help produce award-winning live events that played off of the spirit of the WHATEVER concept. During the summer of 2014, the mountain town of Crested Butte, CO, hosted WHATEVER USA, a take-over of the town’s entire main street area. In 2015, Bud Light continued the campaign by producing the HOUSE OF WHATEVER at several events, with the largest footprint installed at Superbowl XLIX.

Hired by Mosaic, and working with the design and production team at Good Sense and Company, CJD led production design and onsite art direction for both of these massive WHATEVER events, as well as several smaller installations in other parts of the country. All of the events incorporated a huge variety of consumer experiences, requiring a wide range of design support through overall site concept design, layouts, scenic and decor detailing, graphic design, and production management.

Credits: Mosaic (Design Support and Production Management), Good Sense and Company (Design and Production Management), Hargrove (Design Support, Fabrication and Production Management), PRG (Production Support), Setmasters (Fabrication for House or Whatever)


oracle: openworld 2016 - cloud plaza

As a partner of Mosaic, CJD was given the unique challenge of helping re-imagine Oracle’s entire Howard Street build at OpenWorld. In 2016, the footprint of CLOUD PLAZA covered more than 85,000 square feet of outdoor space, making this project a huge scope of work.

The design called for bold, iconic structures that gave a welcoming first-impression to attendees, built in a scale that was large enough to compete with surrounding buildings and ongoing construction. Large LED surfaces and printed surfaces showcased sponsor content and live feeds of the event. Integrated functional spaces provided opportunities for attendees to connect and reflect on happenings from each day of the conference. Sustainable food and beverage service was also incorporated along with a dedicated Oracle Team USA interactive space.

For this enormous build-out, CJD provided concept design and visualization, layout and fabrication drawings, ongoing design management and onsite art direction.

Cloud Plaza Credits: Mosaic / DesignHub (Design Support and Management), Hartmann Studios (Production Management), Project Workshop and PRG (Fabrication and Production Support)


additional projects

A gallery of event design examples for more huge brands and events.