selected projects: design for activations & installations


COCA-COLA: BE ACTIVE PAVILION - AT THE OLYMPIC PARK IN SOCHI, RUSSIA

COCA-COLA: BE ACTIVE PAVILION - AT THE OLYMPIC PARK IN SOCHI, RUSSIA

COCA-COLA: BE ACTIVE PAVILION - RENDERING TO REALITY COMPARISONS

COCA-COLA: BE ACTIVE PAVILION - RENDERING TO REALITY COMPARISONS

coca-cola: be active pavilion at the sochi 2014 WINTER olympics

CJD was commissioned by Ignition and Coca-Cola to develop concepts for several consumer experiences leading up to the Sochi 2014 Olympics. Working directly with the event marketing team in Russia, CJD provided concept visuals for both of the larger build-outs installed at the Sochi Olympic Park, as well as smaller mobile activations and installations around the city.

For the largest build-out, named BE ACTIVE, CJD led exterior and interior design for the entire project from conception to installation. This included providing detailed layout and fabrication drawings, ongoing design management and onsite art direction.

Housed within two inflatable dome structures, the BE ACTIVE experience was designed to tour around Russia for multiple years, with its first stop at The Sochi 2014 Olympic Park, where it served as Coca-Cola’s consumer brand pavilion.

The first half of the interior experience was designed to showcase the history of Coca-Cola, and the brand’s ongoing commitment to supporting athletes and sporting events through the world, including the Olympics. The second half of the experience was designed to promote active healthy living through sport, for consumers, again tying-in to Coca-Cola’s commitment to athletics.

The interior elements incorporated a massive amount of graphic and video content. As the lead designer, CJD collaborated with several outside agencies who each contributed smaller pieces of content which were ultimately woven in to the big-picture.

Credits: Ignition (Creative Direction and Management), Heart Productions (Production Management and Graphic/Video Content), Good Sense and Company (Graphic Content), Prolyte (Fabrication), Local Russian Vendors (Production Support)


GEORGIA POWER: CUSTOMER RESOURCE CENTER - IN ATLANTA, GA

GEORGIA POWER: CUSTOMER RESOURCE CENTER - IN ATLANTA, GA

georgia power: customer resource center

CJD partnered with Ignition to lead design for this permanent installation at Georgia Power’s Customer Resource Center in Atlanta. Along with a larger design team of architects and engineers, CJD helped to create an interactive experience where customers can gain valuable knowledge about electric resources for both residential and commercial applications.

The resource center showcases many eco-friendly electric alternatives for consumer transportation, residential heating and cooling as well as kitchen appliances. Commercial customers can review innovations in electric equipment for industrial manufacturing, energy efficient lighting, plus heating and cooling. Food service industry clients can even see first-hand cooking demonstrations in a fully functional all-electric commercial kitchen.

For this project, CJD created interior design elevations, layouts and fabrication drawings. Additionally, CJD helped with production management, technical integration and budgeting.

Credits: Ignition (Creative Direction and Management and Graphic/Video Content), ID3 Group (Fabrication and Production Management)


FACEBOOK: INNOVATION LAB - EUROPEAN TOURING EXHIBIT IN BERLIN AND LONDON

FACEBOOK: INNOVATION LAB - EUROPEAN TOURING EXHIBIT IN BERLIN AND LONDON

FACEBOOK: INNOVATION LAB - TEMPORARY EXHIBITS AT THE UNITED NATIONS BUILDINGS IN NYC AND GENEVA

FACEBOOK: INNOVATION LAB - TEMPORARY EXHIBITS AT THE UNITED NATIONS BUILDINGS IN NYC AND GENEVA

FACEBOOK: INNOVATION LAB - AT THE DUBLIN OFFICE IN IRELAND

FACEBOOK: INNOVATION LAB - AT THE DUBLIN OFFICE IN IRELAND

facebook: innovation labs

Working with the design team at Good Sense and Company, CJD led development for both temporary and permanent installations of Facebook’s Innovation Lab all over the world throughout 2015 and 2016. The labs are comprised of several interactive displays that feature the company’s many achievements in developing new technology around the globe. Several of the displays were surrounded with geometric “pod” elements that created a sense of division from the rest of the room.

Permanent installations of the lab were completed at Facebook MPK Headquarters in California and the European office in Dublin, Ireland. Temporary installations were built at the U.N. Headquarters in NYC and Geneva, the Facebook offices in NYC, and additional locations in London, Berlin, Dublin and Davos. The design process included interfacing with multiple architects and engineers that ensured code compliance in all cities.

US Credits: Good Sense and Company (Creative Direction and Production Management), Setmasters (Fabrication and Production Support), Cigar Box Studios (Fabrication and Production Support)

European Credits: Good Sense and Company (Creative Direction and Production Management), vandePoel Productions (Fabrication and Production Support)


coca-cola: activations at the london 2012 olympics

As an ongoing partner with Ignition and Coca-Cola, CJD helped with early concept development for all possible activations at London 2012. Later in the process, CJD provided complete design services for several temporary installations at the Olympic Athlete’s Village.

Within the main lounge structure, a large pub style island bar became the centerpiece of the interior design. The bar was fully functional, and included a sports bottle customization area in the middle.

Adjacent to the bar were additional interactive spaces, one of which featured the sports drink brand Powerade, and another allowed you to create and share custom Coca-Cola music tracks in a mini-recording studio.

For all of the OAV installations, CJD provided all design drawings and build specifications for the production team, as well as print-ready graphic artwork.

Credits: Ignition (Creative Direction and Management), Heart Productions (Production Management), Local London Vendors (Fabrication and Production Support)

coca-cola: happiness house at the vancouver 2010 olympics

CJD provided complete site design for Coca-Cola’s “Happiness House”, a massive tented installation at the Vancouver 2010 Olympic Games. This Grand-Ex award-winning activation had more than 150,000 attendees over 18 days of public activation.

Housed inside of a custom 8600 square foot structure, this design included an entry area, rich with brand history and Olympic artifacts, which led guests to a large interactive space at the heart of the experience. Large format projection on the interior envelope was revealed on the exterior surface each night of the Games, when an opaque covering was removed. At the back of the overall tent, a multi-level structure was built to house production areas, a VIP Hospitality Suite and a Media Center.

CJD was contracted for 6 months to develop and manage the design from early concept visuals to detailed fabrication drawings. This included a large amount of technical integration (video projection, audio, lighting and other interactive components), as well as graphic design/content sourcing and onsite installation supervision.

Credits: Inventa and Ignition (Creative Direction and Management), Great Lakes Scenic Studios (Fabrication and Production Support), Dangers Inc. (Technical Production Management and Support)


additional projects

A gallery of installation examples for more huge brands.